Lunds and Byerly’s just launched an online shopping service (www.lundsandbyerlys.com). Wow, I can’t believe it’s taken this long. However, I do know that fulfillment in the food biz can be challenging. The site offers two options: in-store pick up (select stores only) and delivery. I love to shop online and I enjoy shopping at Byerly’s, so I thought I’d give it a go. The home page greets me with a sweeps offer to win a Jen Air appliance, free year of groceries and more. Nice acquisition campaign to attract new shoppers. It’s interesting that I’m not told about in-store pick up on the home page. I knew they were offering this because I saw the signs on the grocery carts during my last shopping trip.

Now the fun begins. I click on the “Grocery shopping” tab and can begin selecting items for my list. I click on “Grocery” and I see 3 feature items and 3 text boxes at the top. I select “beverages and water” in box A, then, “coffee” from box B, and finally “ground bean” in box C. My point is that I feel like I’m working in Access and not strolling down the carpeted aisles of my favorite Byerly’s store. Even though I know I’m actually connecting tables in a database, I don’t want to feel like I am.

Overall, the site is functional and easy to use despite the look and feel of the shopping experience. Try it.
Thanks for coming on board, Lunds and Byerly’s. We’ve been waiting for you.