Remember those old Folgers ads where the voice-over guy says in hushed tones usually reserved for golf matches, “We are here at Tavern on the Green where we’ve secretly replaced the fine coffee they usually serve with Folgers Crystals. Let’s see if anyone can tell the difference!” Payoff was nobody noticed. And even if they did, we’re talking about coffee here so the fraud could have been fixed rather quickly if some well-dressed patron spit their coffee out in a brown shower.

According to Engadget, the marketing whiz kids over at Microsoft thought it’d be plenty neat to try a similar tactic with the Zune. A couple hundred “lucky” Zune buyers didn’t get the black, white, or brown (!) Zune they thought they were getting and instead got a Pepto-pink Zune in its place. Pink. Hot, shocking, flaming PINK.