From the NYTimes:
It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released today by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads.
At my house, we just forget we’re watching a recording until two-thirds of the way through the commercial break…