Turns out Google also bought Performics when they gobbled-up DoubleClick. I’ve been aware of Performics from way back as an affiliate marketer, but didn’t know they’re also “one of the largest search marketing firms in the business”. Sets up an interesting situation where Google, the biggest and most popular search engine, is also now in the business of helping firms navigate the ever-changing seas of SEO/M and gain higher rank on…itself.

Since Google “[has] no plans to dispose of it at this time” it should be very interesting to see what becomes of Performics.