Holy Deja Vu, Batman!

Posted July 12th, 2007 by Brian in Branding, Experience, Gadgets

Doesn’t this feel a little like this? How well did it work the first time?

Real people (like your mom*) don’t buy things based on the number of bullet-pointed features found on the outside of the box. Apple knows that now. They learned it from the iPod.

* And don’t bother telling me that Helio isn’t selling their product to your mom. I know that. However, your mom (or, at least my mother in law) absolutely wants an iPhone.