We all know how Apple’s focus on the customer-experience design has resulted in a passionate user base, surging profits and a stellar stock performance. But how does this apply to other companies?

“…A three-year study of more than 40 Fortune 500 companies by the research firm Peer Insight found that companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin from 2000 to 2005.” FastCompany