Wyoming gets bucked by a quarter

Posted September 27th, 2007 by Brian in Branding, Design

As anyone who’s driven across Wyoming a couple of times like I have knows, it’s got to be one of the top five most beautiful states in our current collection of fifty. Its got Yellowstone, Old Faithful, the Grand Tetons, the Bighorn Mountains, Devil’s Tower, dinosaur fossils, and breathtakingly beautiful vistas. With all that, here’s their new commemorative state quarter:

WY Quarter

What a missed opportunity. I know that cowboys and buckin’ broncos are a big part of their heritage (and that is their state symbol) but with all that natural beauty at hand, they pick what appears to be a chrome silhouette better suited for the mudflaps of an 18-wheeler hauling cattle to market? It’s not even an attractive engraving. It looks more like something cheaply produced in a South China metal stamping plant.